In a world where breaking barriers and shattering stereotypes is becoming the norm, Tasneem Mahmoud emerges as an inspiration for women who want to achieve success. As the founder of Creative Circle, a thriving marketing agency based in Qatar, Tasneem’s journey is not just about building a successful business but also about challenging conventions and empowering women in entrepreneurship.
LLQ Lifestyle got insights to Tasneem’s success in an exclusive interview where Tasneem shares her acumens on overcoming gender biases, fostering innovation, and shaping Qatar’s dynamic lifestyle scene.
Navigating Gender Bias and Stereotypes
LLQ Lifestyle: As a successful entrepreneur in a male-dominated field, how do you navigate and overcome challenges related to gender biases and stereotypes?
Tasneem Answered: “As a thriving entrepreneur in a predominantly male industry, my upbringing among strong, independent women has fortified my self-belief. Immersed in such empowering influences, I’ve encountered no gender barriers; instead, I’ve utilized the stereotype of women as emotional beings to incorporate emotional marketing tactics into my brand. I tackle gender biases by highlighting my skills, confidence, and drive for success.”
The Bold Step into Entrepreneurship
LLQ Lifestyle: Tasneem, founding a marketing agency at the age of 24 is an impressive feat. What inspired you to take such a bold step at a relatively young age, and what were some of the biggest challenges you faced in establishing and growing Creative Circle?
Tasneem Replied: “Embarking on the journey of founding a marketing agency at the age of 24 was fueled by a combination of youthful ambition and a deep-seated belief in the power of innovation. I’ve always viewed my age not as a limitation, but rather as an asset that keeps me inherently connected to the pulse of emerging marketing trends. The obstacles I faced seemed to stretch endlessly before me, creating an environment where surrender could have easily seemed like the only option.
However, fueled by an unyielding passion and unwavering determination, coupled with the unwavering support of my surroundings, I firmly believe that there is nothing I can’t overcome.”
Maintaining Balance and Fostering Innovation
LLQ Lifestyle: In founding Creative Circle, you’ve demonstrated a remarkable blend of technical expertise and creative vision. How do you maintain this balance in your work, and what strategies do you employ to foster innovation within your agency?
Tasneem’s Response: “One strategy I employ to uphold this balance is by cultivating a team of young creatives whose innovative energy infuses our agency with fresh perspectives and cutting-edge ideas. Their youthful enthusiasm and digital fluency not only complement our technical capabilities but also inject a sense of creativity that fuels our innovative endeavors.
Through collaborative brainstorming sessions and fostering an environment that encourages experimentation, we harness the collective creativity of our team to push the boundaries of traditional marketing practices and stay ahead of the curve.”
Empowering Women in Entrepreneurship
Question 4: Women’s empowerment is a central theme in your story. How do you prioritize promoting gender equality and supporting other women in your industry, both within your agency and in the broader entrepreneurial community?
Tasneem’s Response: “Empowering women is the foundation of my journey, and advocating for gender equality is fundamental to my beliefs, both within my agency and across the entrepreneurial landscape. At Creative Circle, I make it a priority to cultivate an inclusive culture where women are not just encouraged but empowered to thrive, offering them avenues for advancement and leadership roles. Through my platform, I actively work to elevate the voices of women in entrepreneurship, celebrating their successes and pushing for increased visibility and opportunities.”
Negotiation Skills and Entrepreneurial Success
LLQ Lifestyle: Negotiation skills are crucial in entrepreneurship. Can you share any insights or experiences where your negotiation skills played a pivotal role in the success of your agency or in your partnerships with clients and collaborators?
Tasneem’s Response: “Negotiation skills have been pivotal in my entrepreneurial journey, where my innate ability to empathize and understand others has played a significant role. Drawing upon my knack for placing myself in the shoes of others, I approach negotiations with a deep understanding of the needs and perspectives of all parties involved.
This empathetic approach allows me to craft solutions that not only meet our objectives at Creative Circle but also address the concerns and aspirations of our partners and clients. It’s this blend of negotiation prowess and empathy that has helped foster successful partnerships, drive client satisfaction, and propel the growth of our agency.”
Shaping Qatar’s Lifestyle Blogosphere
LLQ Lifestyle: Tasneem, your agency, Creative Circle, offers a comprehensive suite of services covering branding, social media management, photography, videography, event planning, and influencer marketing. How do you see these diverse offerings shaping and influencing Qatar’s dynamic lifestyle blogosphere, and what role do they play in elevating brands and personalities within the local and global community?
Tasneem’s Reaction: “In Qatar’s vibrant lifestyle blogosphere, where authenticity and creativity reign supreme, our services serve as catalysts for innovation and engagement. Through compelling branding strategies, captivating photography, and visually stunning videography, we help brands and personalities establish their unique identities and tell their stories in a way that resonates with their audience.
Moreover, our expertise in social media management and influencer marketing allows us to amplify these narratives, connecting brands and personalities with their target audiences in meaningful and impactful ways. By leveraging the power of social media and collaborating with influential voices in the community, we facilitate authentic interactions that foster trust, loyalty, and engagement.”
Explore empowering stories and lifestyle insights at LLQ Lifestyle
Tasneem Mahmoud’s journey is a testament to the power of passion, determination, and unwavering belief in oneself. As she continues to break barriers and empower women in entrepreneurship, her story serves as an inspiration to aspiring entrepreneurs everywhere. To discover more empowering stories and insights, visit LLQ Lifestyle today.
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