Hisense’s demonstration of organizational excellence leads to regional recognition and expansion in the Middle East

Hisense, one of the world’s leading and most innovative electronics and manufacturing companies and an official sponsor of FIFA World Cup 2022TM, demonstrates its organizational excellence in diverse disciplines, including customer service, digital transformation, and strategical focus.

Being a global consumer electronic player, Hisense, in the Middle East region has proved to adapt to the regional framework that is in line with the governing authorities as well as showcases expertise that is well-suited for the regional requirements. Owing to these strategic and technological advancements, Hisense has expanded its presence not just physically but in terms of brand value as well. These focused attributions and practices, reaffirms the brand’s dedication to regional development, leading to being awarded by Dubai’s Department of Economy and Tourism (DET), an accolade that is patronaged under His Highness Sheikha Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai.

Hisense has been highly active in bringing new technologies and practices in its businesses to achieve organizational excellence and customer satisfaction. Despite the pandemic, the brand was able to stay connected with its consumers through various customer-service facilitations. It also introduced a disruptive technology ‘Laser TV’, a 100-inch television that is most-importantly ‘eye-friendly’ and gives ‘cinematic’ experience at home with no pressure on your pockets.

To introduce its excellence and advances sense of technology, Hisense is all set to launch its brand-stores in Saudi Arabia and Qatar, following its first grand-store-opening in Dubai last month.

“It springboards our consumer acquisition strategy of spreading excellence to global frontiers. Our growth in the region is on an upwards trajectory, this shows the commitment of Hisense to drive innovation and delivering superior quality to customers in the region,” said Jason Ou, President of Hisense Middle East and Africa

Hisense has ambitious plans to elevate its brand awareness across the region. Its official sponsorship of the FIFA World Cup 2022TM is the latest in a long line of sporting tie-ups that demonstrate the company’s competitive elevation.


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