Recycled and sustainably-sourced materials take centre stage in the new H&M dress collection

H&M is continuing the commitment to a more sustainable fashion future with a collection made from recycled and sustainable sourced materials. This is yet another step towards the goal to only use recycled and sustainably sourced materials by 2030 and to make sustainable clothing available to everyone. The collection launches 16 of July and will be available in stores with amazing prices

H&M is taking a circular approach to how fashion is made and used. This includes expanding the lifespan of products, as well as only using recycled or other sustainable sourced materials. Already more than half of H&M´s materials used are recycled, organic or sustainable sourced and as of 2020, 100 percent of the cotton used in H&M’s products are recycled and sustainably sourced cotton. By 2030 the goal is to only use recycled and sustainable sourced materials.

The new collection includes a variation of dresses ranging from mini to maxi in length, emphasises freedom and strong femininity by contrasting smocking with voluminous movement. The majority of pieces in the collection has been made entirely from recycled or sustainable sourced material, such as organic cotton, Tencel™ or recycled polyester and pieces in blends are made from at least 50 percent sustainable sourced materials. It is a collection of dresses for today in materials made for tomorrow.


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