As Doha continues to evolve into a global lifestyle and cultural hub, the arrival of Andaz Doha by Hyatt marks a fresh chapter in the city’s hospitality narrative. With a strong emphasis on individuality and local storytelling, the brand arrives in Qatar with a vision that celebrates Doha’s artistic energy and evolving identity under the leadership of Jafar Abu Baji, General Manager, whose vision blends global sophistication with local soul. In this exclusive interview with LLQ Lifestyle, Abu Baji shares insights into the hotel’s journey, philosophy, leadership approach, and what lies ahead for this dynamic lifestyle destination.
LLQ Lifestyle: Andaz Doha by Hyatt marks the brand’s debut in Qatar. How are you translating the global Andaz philosophy into a uniquely Doha-inspired lifestyle experience?
Jafar Abu Baji:
At Andaz Doha, our focus has been on weaving Qatari culture into every aspect of the guest journey. From the outset, we collaborated closely with celebrated local artists such as Muna Al Bader and Mohammed Al Yazidi to ensure that art and design feel authentic and meaningful. Our cultural activations and dining concepts also reflect this approach, blending global influences with local flavors. The intention is to create a lifestyle destination that feels distinctly Doha, while remaining unmistakably Andaz in spirit.
LLQ Lifestyle: Leading a pre-opening team is both challenging and thrilling. What were the defining moments of the Andaz Doha pre-opening phase?
Jafar Abu Baji:
One of the most defining moments was building a team that truly understood and believed in the Andaz ethos. Aligning people, design, and operations while working to ambitious timelines required focus and adaptability. Seeing everything come together, from the final design touches to operational readiness, was incredibly rewarding and set the tone for a confident launch.
LLQ Lifestyle: You describe Andaz Doha as “exceptionally special.” What makes this project stand out from the other openings you’ve led?
Jafar Abu Baji:
What sets Andaz Doha apart is the introduction of a lifestyle concept that feels fresh and deeply personal to Qatar. The level of customization across design, storytelling, and guest experience goes beyond what is typically expected in a hotel opening. It’s a project driven by individuality, creativity, and cultural immersion, which makes it particularly memorable.
LLQ Lifestyle: Andaz Doha has recently introduced new developments. What exciting updates or enhancements can guests expect?
Jafar Abu Baji:
We’re continuing to build on our cultural and social offerings. This includes expanded programming, seasonal dining experiences, and enhanced social spaces designed to bring people together. Guests can also look forward to more art-led activations and collaborations with local creatives, ensuring that the experience continues to evolve and stay relevant.
LLQ Lifestyle: Today’s travelers seek both luxury and individuality. How does Andaz Doha deliver personalized, meaningful guest experiences?
Jafar Abu Baji:
Our approach is intentionally unscripted and centered around the guest. We empower our teams to personalize interactions, recommend local experiences, and respond intuitively to individual preferences. Rather than following rigid service models, we focus on building genuine connections that make each stay feel personal and memorable.
LLQ Lifestyle: What operational or service innovations position Andaz Doha as a benchmark in lifestyle luxury?
Jafar Abu Baji:
We’ve embraced a balance between digital convenience and high-touch service. Streamlined check-in processes, mobile concierge options, and flexible service models all contribute to a seamless guest experience. Behind the scenes, agility and strong cross-functional collaboration allow us to deliver service that feels effortless yet distinctive.
LLQ Lifestyle: Looking ahead to 2026, what collaborations or creative programs are you most excited to introduce?
Jafar Abu Baji:
We’re excited about developing immersive art experiences, culinary pop-ups with regional talent, and partnerships that further position Andaz Doha as a cultural hub. These initiatives are designed to keep the property dynamic and closely connected to Doha’s evolving lifestyle and creative scene.
LLQ Lifestyle: What is one leadership lesson you wish more young hospitality professionals understood?
Jafar Abu Baji:
Leadership is rooted in influence rather than authority. It’s about empowering teams, valuing diverse perspectives, and leading with authenticity. In hospitality, success comes from creating environments where people feel inspired to collaborate, innovate, and grow.
A Destination with a Distinct Voice: Defining the Andaz Way in Doha
Andaz Doha reflects the spirit of a city that continues to inspire through culture, creativity, and connection. Under the leadership of Jafar Abu Baji, Andaz Doha finds its rhythm at the intersection of art, place, and personality. Each space tells a story, each interaction feels considered, and every experience reflects a city confident in its cultural expression. The hotel moves with Doha’s creative pulse, thoughtful, expressive, and unmistakably its own.
LLQ Lifestyle always celebrates the shifts shaping hospitality, luxury, and experience-led development across the region. From leadership perspectives to emerging lifestyle concepts, we bring our readers closer to the conversations influencing what’s next. Stay connected for insights that matter.
