La Vie en Rose, a memorable event held in honor of Pink October, successfully brought together guests to raise awareness about breast cancer prevention and early detection.
The event, organized by La Difference PR, a member of the Qatari Dooha Media Group, combined elegance with advocacy at a high tea hosted by LEDOUX, a Parisienne Patisserie and Maison de Thé, located at the recently opened Waldorf Astoria Hotel in West Bay. The highlight of the day was a heartfelt panel discussion in collaboration with Qatari Oncoplastic breast surgeon Doctor Artefaa Alshamari and the cancer survivor. The panel offered valuable insights on breast cancer awareness, early detection, and prevention strategies, sparking meaningful conversations among attendees.
The event was supported by Lynk & Co, the luxury automotive brand brought to Qatar by Auto Class Cars, as a Platinum Sponsor. The event’s arrival experience was elevated by the stunning display of two Lynk & Co 09, the Ultra-Luxury SUV, at the hotel entrance, setting the tone for the sophisticated gathering.
Frank Zauner, General Manager of Lynk & Co stated: “”At Lynk & Co, we believe in the power of community and the strength that comes from unity. By sponsoring this breast cancer awareness event, we aim to support the brave individuals and families affected by the disease and contribute to the fight for a future where no one faces it alone. As part of our Corporate Social Responsibility, we are committed to giving back to the community we proudly belong to, and we are honored to be part of this meaningful cause.”
Alongside the awareness initiatives, the event featured exclusive collections from La Boutique Blanche and Orloui. Models graced the gathering in elegant designs from the sponsors, adding a stylish flair to the high tea experience while spreading a message of beauty and positivity.
“We are grateful for the overwhelming support and participation at La Vie en Rose,” said Samar Abou Farah, founder of La Difference PR. “The event successfully raised awareness about the importance of breast cancer prevention, and we are proud to have brought together such powerful voices and brands to support this cause. Initiatives like this are vital in raising awareness among women and saving lives. Thanks to our sponsors, we are able to spread this message across the community.” “We thank our sponsors: Lynk & Co, Mashael Al Sulaiti, Amal Ameen Beauty, Orloui, Tawar Mall, Sabit Akkaya, La Boutique Blanche, KIKO Milano, Plaza Hollandi, Waldorf Astoria, Doha and LEDOUX”.
The event served as a powerful reminder that breast cancer awareness and prevention require a collective effort and consistent action. Attendees left inspired to continue sharing the importance of early detection and health care awareness within their communities.
