SS Heliodor Australia has announced the release of the song “Al Hayba” in the Egyptian dialect, in collaboration with Universal Music MENA, marking the third official production for artist Eva Madi.
This step comes after the success Eva achieved with her previous songs “Saher Einy” in the Egyptian dialect and “Ya Habibi” in the Khaleeji dialect, reaffirming her ability to move seamlessly between dialects and musical styles with skill and professionalism, while reflecting a remarkable evolution in her artistic career.
The song is written by Essam Shaaban, composed by Mostafa Hamed, and directed by Eito. It presents a musical experience that blends authentic Egyptian melodies with modern Western arrangements, giving it a vibrant and exciting artistic character.
The accompanying music video carries a bold social message, exposing in a cinematic style the unreality of the image promoted by social media platforms, one of wealth, appearances, and luxury while reality is often completely different. The song urges audiences to stop believing everything displayed on these platforms and calls for distinguishing between truth and illusion, authenticity and pretence.
“Al Hayba” presents an artistic stance that reflects a modern awareness of Arab youth issues, using an artistic voice to express the contradictions experienced by the digital generation. The title is not just a name but also an invitation to redefine power and honesty in an era where image often outweighs substance.
SS Heliodor Australia, specialized in supporting Arab talents and transforming their creative visions into global artistic projects, confirmed that “Al Hayba” marks the beginning of a series of upcoming surprises for Arab audiences, within an Arab production vision with a global touch, featuring a new wave of voices and artistic works.
The song is now available on all digital platforms for listening and viewing, representing a new milestone in a promising musical journey.
