• The New Balance collection for the Doha Marathon by Ooredoo 2027, featuring 26 new pieces, has landed across New Balance stores and select retail partners across Qatar and the UAE
• New Balance continues to champion Qatar’s growing running community, bringing its Run Your Way philosophy to race day and beyond

After welcoming 20,000 runners in the previous edition, the 2027 edition of Doha Marathon by Ooredoo is expected to bring over 25,000 to the start line, reflecting the region’s rising passion for running.

For New Balance, the long-standing partnership is a continued opportunity to support runners at every level and celebrate the different reasons people choose to run. The extended Doha Marathon collection reflects the continuous commitment of the brand to Qatar’s running community. Through its Run Your Way philosophy, New Balance continues to celebrate the individuality of every runner, making running more accessible, inclusive and inspiring.

In the lead up to the event, New Balance will bring that philosophy to life through its run clubs and communities, including its weekly New Balance Running Club sessions at Aspire Park and collaborative sessions with Pearl Pacers, Necessity Run Club and Athletic Edge – a women’s focused program. These sessions provide opportunities for runners of all levels to come together, build confidence, connect with others and prepare for race day.

Doha Marathon Collection 2027

The Doha Marathon Collection 2027 was unveiled at a curated launch event at the Doha Fire Station, marking the arrival of a 26-piece collection bringing together sport, style, creativity and the culture of Qatar’s running community. At the center of the collection is the New Balance Ellipse model, in a cherry leather and white colorway, combining bold design with a comfort-led ride for everyday wear. Featuring Fresh Foam technology, it delivers added comfort whether runners are putting in training miles or moving through the rest of their day.

Performance pieces include the Doha Marathon Athletics T-Shirt and Tank, the RC Essential 5″ Short and the Doha Marathon Jacket, designed to keep runners cool, comfortable and moving freely through training and on race day.

For rest and recovery, New Balance presents an extended lifestyle range with relaxed fits for day-to-day life beyond the finish line, including the Doha Marathon Athletics French Terry Crew and Hoodie, alongside Doha skyline-inspired graphic T-Shirts in white and cherry leather.

Completing the 2027 collection are newly introduced accessories, including uniquely branded caps, Pro Run Crew socks and towels. Starting from QAR 99, the New Balance collection for Doha Marathon by Ooredoo 2027 is now available at New Balance stores across Qatar, including Place Vendôme, Mall of Qatar, Villaggio Mall and Doha Festival City, as well as online at www.newbalance.com.qa and through Go Sport and Sun & Sand Sports in Qatar.

Speaking about the partnership, Stuart Henwood, Senior Director, New Balance MEAI, said: “Running has always been at the heart of New Balance, and our heritage in the category stretches across generations and some of the world’s most iconic running communities. Qatar, and Doha in particular, has become an important part of that story for us in the region. What makes our partnership with Doha Marathon by Ooredoo special is the continued opportunity to build on that legacy locally and be part of a running community that continues to grow year after year. From NBRC runs and community initiatives to race day itself, we want to create more opportunities for people to find their own way into running and keep moving. We are looking forward to 15 January and to continue supporting runners at every level, while connecting Doha’s running community to the wider world of running. That is what Run Your Way means to us…giving people the freedom and confidence to make running their own.”

Sabah Rabiah Al-Kuwari, Vice Chairman of the Doha Marathon by Ooredoo Committee, said: “The Doha Marathon by Ooredoo has become a source of national pride for Qatar, and a clear reflection of the values the country holds: health, ambition, and community. What began as a race has grown into a shared tradition, one that families and friends now plan their year around. Through our continued partnership with New Balance, we are proud to see the marathon raise the bar each year, both on the course and in the wider community it inspires. Our aspiration is that every participant, whether running the route or supporting from the sidelines, carries the energy of race day well beyond the finish line.”

New Balance’s commitment to running extends across some of the world’s most recognized marathon stages, including the TCS New York City Marathon and London Marathon. The Doha Marathon by Ooredoo partnership brings that global running expertise closer to home, with New Balance continuing to invest in the region’s runners and the communities that bring running to life.