H&M Collaborates with First Arab Designer Sandra Mansour

By Marta Bevin 

Photographer: Smile for profile

Styling & Art Direction:  Marta Bevin

Make-up & Hair:  Ketrin Secka Lopez

Models : Shay Bey & Ana Boca

Fort the first time, H&M is collaborating with a Middle Eastern designer to launch a new feminine and empowering womenswear collection dedicated to the love of nature.

Lebanese designer Sandra Mansour, the eponymous Beirut-based brand known for its dreamy and daring aesthetic — always with a modern coolness to it. Inspired by strong female artists and the beauty of nature, the collection features intricate designs in a muted colour palette, where handcrafted details like edgy ruffles and layers of romantic fabrics create a youthful, empowering look.

Sandra Mansour established her fashion house in 2010 and her attention to detail and craftsmanship, mixed with inspiration from art and her surroundings in Beirut, shines through in all her designs. For the Sandra Mansour x H&M collection, Sandra draws inspiration from elements of nature and female artists such as Toyen, Dorothea Tanning, Lena Leclercq and Bibi Zogbé. The result is a feminine and strong range of dresses, blouses and skirts, a tailored blazer, and a printed T-shirt and hoodie. Fit-and-flare shapes and ruffled hems are mixed with volume and statement details in an earthy colour palette of mushroom greys, ivory and black. Mansour names each of her collections, and the Sandra Mansour & H&M collaboration is entitled “Fleur du Soleil” after becoming fascinated with the way a sunflower follows the sun from day into night. Dot, floral and sunflower motifs enrich sheer, delicate fabrics and emphasise the craftsmanship, while the feminine silhouettes exude power and urban edge.


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