Featuring Bold Color, Diamonds and Provocative Campaign
The luxury jewelry brand has curated pieces from its collections to celebrate women to elevate their personal style with a dynamic campaign celebrating global resilience and unity
Marli New York, a New York-based luxury jewelry brand renowned for its exquisitely handcrafted 18 Karat gold and diamond pieces, unveiled a newly curated collection today mirroring highly anticipated fall fashion trends and the bold confidence of its customer — all as part of a new Fall 2020 fashion campaign: “Welcome a Season of Change.”
The campaign and collection of pieces together showcase the jewelry brand’s signature ‘Cleo by Marli’ collection, an expansive line featuring bold stone colors, diamonds, and a choice of 18-karat white, yellow or rose gold. From signature diamond looks to layered looks that combine the colorful stones, the collection intends to evoke the sense of confidence, reflection and determination the ‘Marli Woman’ consumer seeks to build her personal brand and sense of style for the fall.
Jewelry pieces selected include the use of Red Coral, Red Agate, Turquoise, Lapis Lazuli, Black Onyx and White Agate stones across the pieces. The campaign presents combinations every powerful, successful woman can wear in versatile settings, whether they are entrepreneurs in a business setting or young women enjoying a night in the city.
Maral Artinian, Founder and Creative Director of Marli New York, developed the campaign to fuel the passion of customers seeking to capture and symbolize for themselves the energy and excitement of the ‘Marli Woman’ in anticipation of New York Fashion Week in early September.
“Even in the face of challenges such as those we have seen in 2020, we have been inspired to follow our customers’ continued appreciation for our jewelry, and the ability of the pieces to symbolize their growth and perseverance,” Maral said. “With the new campaign, we now want to help embolden the ambition and dreams of our customers as we all seek to finish the year strong. Our signature Cleo by Marli Collection is suitable for women who take risks and operate in the center of their strength, making it the perfect collection to feature in this transformative campaign.”
Marli New York’s Fall 2020 campaign launches ahead of its New York boutique’s upcoming debut at 20 Hudson Yards later this year. Customers can explore and shop the Fall 2020 Cleo by Marli collection at any of Marli New York’s international retail locations or online at marlinewyork.com.