DOMASCO GAC made a significant leap forward in its mission to introduce global innovations to Qatar, with the official GCC launch of GAC AION, the cutting-edge New Energy Vehicle company of GAC Group.
The official unveiling took place at the GAC Showroom in Doha, in the presence of GAC AION and DOMASCO senior management, local dignitaries, media personalities, and influencers. The introduction not only marks GAC AION’s arrival in the region but also represents a pivotal moment in DOMASCO’s strategic expansion. By adding GAC AION – a brand at the forefront of technology and green mobility solutions – to its line-up, DOMASCO reinforces its role as a key player in the region’s automotive market and emphasises its commitment to the Qatar National Vision 2030 (QNV 2030), which focuses on environmental stewardship and sustainable development.
Besides the brand launch in Qatar, DOMASCO GAC also introduced the all-new AION Y, an innovative all-electric crossover that combines sophisticated technology with eco-friendly features. DOMASCO GAC’s first electric vehicle in this exciting series, the AION Y is designed to meet the demands of modern consumers looking for stylish, sustainable transportation. As Qatar aims to become one of the most progressive economies by 2030, models like the AION Y will be pivotal in realising this goal, offering luxury and performance while minimising environmental impact.
A diversified business conglomerate, DOMASCO’s dedication to pioneering eco-conscious solutions is a testament to its dynamic leadership across core economic sectors in Qatar, including automotive, and the company’s long-standing commitment to sustainability. Marco Melani, Managing Director at DOMASCO and Regional Managing Director of Al-Futtaim Automotive, said: “DOMASCO is proud to be the first to introduce the GAC AION brand to the GCC, marking a significant milestone in our commitment to innovation and sustainability in the region’s automotive sector. Year-on-year DOMASCO GAC has seen exceptional growth, with our market share almost doubling in 2023 (vs. 2022) and volumes surging almost 1.8 times as of July 2024. We are confident that this momentum will only accelerate as we launch the cutting-edge electric portfolio of the GAC AION brand, starting with the AION Y. This not only advances our mission but also supports Qatar’s National Vision 2030 by championing a future of sustainable mobility.”
Now available for booking, the AION Y is designed to make sustainable driving more accessible and appealing than ever before. This sophisticated, fashion-forward all-electric crossover boasts an array of features designed to redefine the electric driving experience within the nation. Key features include:
- Advanced Battery Technology: The AION Y is equipped with Magazine Battery technology developed by GAC, which delivers higher energy density, improved performance at high temperatures and enhanced safety. This innovative system provides an impressive range of 490 km (NEDC standard) on a single charge and comes with an industry-leading 8-year/200,000 km warranty. The robust 63.2 kWh battery ensures long-lasting performance and reliability for everyday driving needs.
- Dynamic Power: With a permanent magnet synchronous motor on the front axle, boasting a maximum power output of 150 kW and peak torque of 225 Nm, the AION Y delivers swift and responsive acceleration, reaching 0-50 km/h in just 4.1 seconds and 0-100 km/h in 7.9 seconds.
- GEP 2.0 Pure Electric Platform: Built on the advanced GEP 2.0 pure electric platform, the AION Y ensures high efficiency and low power consumption. This platform enhances vehicle stability and handling, providing a smooth and enjoyable ride across various driving conditions.
- Advanced Safety Systems: Equipped with a 360-degree panoramic intelligent imaging system, the AION Y offers comprehensive visibility around the vehicle, minimizing blind spots and aiding in safe manoeuvring. Additional features such as lane assist, and forward collision warning systems further enhance driving safety by proactively alerting drivers to potential hazards.
- Innovative Infotainment: The AION Y features a dual-screen setup with a 10.25-inch LED instrument cluster and a 14.6-inch touchscreen infotainment system, delivering an intuitive and immersive user experience. Seamless smartphone integration and a wireless charging pad ensure that drivers stay connected and charged on the go.
- Spacious Interior: With a generous 2,750mm wheelbase and nearly 90-degree door opening angles, the AION Y offers ample interior space for passengers and cargo alike. The trunk capacity ranges from 405L to an expansive 1,200L, accommodating a wide variety of storage needs. Fully foldable front and rear seats provide versatile space utilization, ideal for activities such as camping or transporting large items.
- Premium Interior Design: The AION Y’s interior is crafted with soft-touch materials across the dashboard and door panels, complemented by stylish metal air conditioning outlets. Ambient lighting with 32 customizable colours and a premium 6-speaker sound system create a luxurious and personalized cabin atmosphere.
- Adaptive Driving Modes: Four distinct driving modes—SPORT, ECO, NORMAL, and I-Pedal—allow drivers to tailor their driving experience to their preferences and conditions. Whether seeking rapid acceleration, energy efficiency, smooth everyday driving, or simplified control, the AION Y adapts seamlessly to meet diverse driving needs.
The AION Y is now available for booking, with a starting price of QAR 129,999. Customers can choose from six striking exterior colours, including White, Black, Dark Silver, Light Grey, and Dark Grey. Inside, the GAC AION Y offers a variety of sophisticated interior colour options, with Dark Grey, Green, and Light Blue available to suit a range of tastes and styles. GAC AION is exclusively distributed in Qatar by Doha Marketing Services Company (DOMASCO), a leading multi-brand company in Qatar, part of the Al-Futtaim Automotive group. Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group which provides quality products and services that enrich people’s lives and aspirations each and every day.
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