At H&M HOME we kick off this autumn season with a celebration to timeless design, mixing classic pieces with seasonal news for an updated look.
We create a casual look using natural materials, design which highlights craftmanship and a colour palette of beiges and browns along with bottle green.
Nature is important as we aim for a soft and rustic feel. Stained and carved wood, dark ceramics with irregular glazing, rough weaving and rug-inspired textiles all show tactility is key.
The countryside influences are emphasized by imagery such as autumn botanicals like kale and pumpkins and with patterns dominated by patchwork and plaid.
This autumn we also want to highlight the versatility of our timeless pieces and show design can be timeless even if created today.
H&M HOME’s Statement Pieces:
• The linen bedding: our immensely popular linen bedding has been a true H&M HOME classic since the launch back in 2009.
Our linen bedding comes in a wide range of colours including trendy shades specific to the season.
“We are so proud of our timeless classics, and want to celebrate their shapes, their design and their materials.
Each of these pieces are developed with longevity in mind and really do tell their own story”, says Evelina Kravaev Söderberg, Head of Design and Creative at H&M HOME.
Available now in H&M home store, with Prices starting from QR 29.
