- British Marque appoints Alfardan Luxury Motors as dealer
- Showroom becomes the largest in Middle East
- Premiere of DBX in Qatar marks the opening
Aston Martin has made its return to Qatar with the opening of a sophisticated showroom at Alfardan Towers in West Bay, Doha. Newly appointed dealer Alfardan Luxury Motors welcomed clients at a series of private showcases on 29th and 30th September, inaugurating the space and presenting the DBX for the first time in Qatar.
The 900 square metre showroom is the largest in the Middle East and features the very latest Aston Martin global look and feel. The full range of award-winning Second Century models are displayed, including the marque’s first SUV, DBX. Founded on the principles of beauty, luxury and driving dynamics, DBX is ready to go anywhere, powered by the spirit of adventure, and built on brand-new architecture – it signals a new era for the manufacturer.
“We are pleased to have appointed Alfardan Luxury Motors as our official dealer in Qatar and look forward to reentering the market, especially with such an exciting product as the DBX. With deliveries of DBX having already started, anticipation is high and we have no doubt our new Qatari partners will drive forward the success of not only our first SUV, but all of our high-performance models,” stated Dan Balmer, President – Aston Martin Lagonda UK, Middle East, Africa.
The showroom is supported by a state-of-the-art service facility complete with high-end customer hosting capabilities.