Doha Festival City Launches the First  Festival Fashion TV of its Kind in Qatar

The first Festival Fashion TV “FFTV” series, aired on YouTube and IGTV, hosts local – much loved fashion personalities for fashion tips and challenges in each episode.

The ‘FFTV’ series for August challenges fashion figures to handpick an outfit for just under QR500.

Doha Festival City, Qatar’s one and only choice for shopping, is pleased to announce the launch of its first of its kind Festival Fashion TV ‘FFTV’, featuring model and actress Yezenia Navarro in its first episode.

The new ‘FFTV’ series features a host of renowned fashion personalities in a challenge to choose a complete outfit for a specific occasion from the myriad of brands available at Doha Festival City. ‘FFTV’ is broadcasted on Doha Festival City’s YouTube channel and IGTV featuring a new challenge and fashion figure every week.

The first ‘FFTV’ episode featured Mexican model and actress Yezenia Navarro, who took the challenge to select a summer outfit suitable for a casual weekend lunch with her friends from Sfera for no more than QR500. After discovering a variety of options available at the store, the style icon and previous Mrs Universe 2014 (1st RU), Yezenia chose a blouse for QR185 and a skirt for QR249.

Commenting on the launch of Festival Fashion TV ‘FFTV’, Robert Hall, General Manager of Doha Festival City said: “Doha Festival City is pleased to provide innovative platforms to support shoppers select the best and latest fashion collections from their favorite brands at the Mall. Every week, we will take shoppers on a virtual journey showcasing available fashion options at Doha Festival City. In partnership with popular fashion figures from the community, FFTV will provide insight and tips for shoppers to make informed choices once they visit the Mall.”

‘FFTV’ allows shoppers to become real trendsetters, whether they are a student on a budget, a professional looking to revamp their style or a socialite who needs a brand new closet.

Participating fashion personalities will get the opportunity to showcase their expertise, whilst providing the audience with tips that will help them select their favorite fashion outfits from Doha Festival City’s plethora of fashion brands.

The second episode of ‘FFTV’ will broadcast on 16th August 2020, where TV Presenter Crystal Tannoury will be challenged to choose an outfit for under QR500 from Girls on Film (Collezione). On August 23, ‘FFTV’ third episode will see BeIN Sports anchor Shaima Alhammadi challenged to choose her best on-a-budget outfit from Anotah store in Doha Festival City.

Doha Festival City opening hours are Saturday to Wednesday from 10am to 10 pm, and Thursday to Friday from 10am to 11pm. kindly be reminded that Children under 12 are still excluded from entering the Mall. In line with the preventative measures set out by the authorities, Doha Festival City has introduced stringent health and safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning and sanitization operations during mall trading hours, 127 hand sanitizing stations installed in the areas that have commonly touched surfaces. 

To watch the first episode of Festival Fashion TV, visit:

All episodes will be broadcasted on Doha Festival City’s YouTube channel every Sunday at 7pm on:

To know more about the list of stores at Doha Festival City, visit Customers can also call the Mall’s call center on +974 4035 4444 for more information.


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